Wondering what after MBA? Which course is best for you? Nowadays, for MBA graduates, it is must to have Digital Marketing Skills in their arsenal. There are no two ways about the fact that Digital Marketing courses after MBA offer best career opportunities.
Yes, digital marketing courses after MBA are counted as one of the most job-oriented courses after MBA Marketing that can let your appreciate better career opportunities.
Right choice meets your goal- making choice is your part- And I am doing my part by letting you know “after MBA which course is best”.
So, let me delve you into the details how digital marketing courses after MBA are considered as one of the best job oriented options.
- The main reason behind such a situation is the gap between academia and industry relevant skills.
- In most of the cases, MBA students are great at theoretical knowledge however; they don’t have viable learning and practical abilities to apply those theories.
The situation is just declining by every year, as B-schools are growing rapidly all across India offering theoretical learning with no emphasis on skill development and practical dexterity.
Simply go to any B-school in Delhi/NCR- Anybody can without much of a stretch find that hypothetical/theoretical learning of students is Okay, and they know the logos/slogans and basics of many businesses, however there is insignificant proficiency in- creating strategies, generating leads, tracking conversions, knowing latest developments and other practical aspects of marketing.
These days, organizations that search for marketing professionals are not keen on students’ midyear internships, semester scores, and debating skills- they need industry-pertinent abilities.
Businesses need marketers who can help them build up their business, boost lead generation, ensure sales growth, optimize conversions and guarantee effective brand building & ROI.
In today’s digital world, the marketing has changed for better with expanding Internet populace in India, and booming prevalence of Digital India has added the flame to this fire.
The situation in Indian economy makes Digital Marketing as a lucrative career after MBA and Marketing professionals.
Recently designed MBA programs do cover the nitty-gritty of digital marketing. Nevertheless, going for DM training programs will help you comprehend the essentials and fine-insights of this promising field.
A definitive point of interest of most of the businesses out there is to acquire more clients and to hold the current ones- Digital Marketing is a medium, utilizing which; clients can be increased through multiple online channels.
In addition, channels of Digital Marketing can be utilized for other fruitful marketing activities, e.g. – better interaction, brand building, relationship building, reputation management, customer conversion and retention, etc. DM is the key that can help one open the ways to online channels like Social Media Marketing, Mobile Marketing, Email Marketing, E-Commerce sites, websites and so on.
Acing DM aptitudes and methods will give organizations an edge in the overcoming marketing challenges of Digital World-
Best 10 Benefits of Digital Marketing Courses after MBA
1.) Learning Digital Marketing is quite simple
- As DM is 100% non-technical course, it can be easily grasped and trained on. You only need to be internet savvy to pursue any of the digital marketing courses after MBA.
- It includes significantly more science, analytics to marketing, which is the reason a MBA, can, without a doubt; execute any marketing strategy in more effective, automated, and conversion-oriented fashion.
2.) Experts consider Digital Marketing Education as Mini MBA
- A MBA degree has not stayed enough to land a befitting job. Marketing has changed a great deal in couple of years however your MBA course educational programs hasn’t much and that’s why there lies a gap between industry pertinent abilities and MBA education. Digital Marketing is the eventual fate of Marketing.
- Digital Marketing let you have clear information about all the products and administrations by using different form of online marketing methodologies. It underscores on ROI.
- It is successful and productive in building reputation, propelling advertisements, and channelizing result oriented campaigns- making it in accordance with an MBA Program.
3.) Digital Marketing helps you work as Freelancer or be an Entrepreneur
- In the event that you are PC Savvy and a web Addict, by learning Digital Marketing, you can start your own particular Company or you can function as consultant by optimizing online presence of businesses.
- Furthermore, you can also Start a Blog and enjoy profits through Advts. There are other choices too, as you can launch a site like Coupon Dunia and make profit by offering coupons of sites like Amazon, Flipkart, Myntra and so forth.
- By searching using keywords like- “hire a digital marketing professional” or “freelance digital marketer”- you can find lots of entrepreneurs and freelancers who choose freelance digital marketing career options.
4.) Digital Marketing fills the Supply & Demand gap
- Digital Marketing is a recession proof marketing technique when contrasted with other conventional marketing practices.
- There are wide positions in the employment industry that you can fit into once you are well trained in DM. Ensuring great job opportunities that fill the industry gap makes digital marketing courses after MBA as one of the best ways to seek certification.
- In India, we have Real Estate, B2B businesses, Hospitality and Travel industry, B2C businesses, Consultancy, Retail, Manufacturing, Export-Import and many other industries that are eagerly looking for professionals with great digital marketing skills.
- Current Scenario of this industry is like- because of diversification and different emerging sections, job openings for qualified professionals are enormous while, the supply of quality experts is less. DM fills that gap effectively.
5.) Digital Marketing adds weightage to your CV/Resume
- Digital Marketing aptitudes are in thorough demand. In traditional careers like marketing, advertizing, etc. you would need to sit tight for an internship program or graduate placement so you can have the experience and create a powerful portfolio.
- The digital marketing world, be that as it may, gives host of opportunities to you to begin your own particular profession before you got a chance to get great experiences in workplaces.
- Digital Marketing certification adds value to your CV/Resume, as nowadays businesses need professional that are certified in DM skills, which makes digital marketing one of the best job oriented courses after MBA marketing.
6.) Digital Marketing offers variety of Job Opportunities
- As per a current review by the industry experts, it has come across that digital marketing will create more than 2 Lakh employments in the year 2017.
- The HR specialists have confirmed that digital space is probably going to produce this colossal number of occupations inside two or three years and give a lift to the business.
- “The strikingly charming factor is that the beginning package for digital marketing experts is Rs. 4.5-5.5 Lakh/year”-as per the analysis of Randstad India.
- You can even start your own business or earn independently with the help of digital marketing training.
7.) Digital Marketing aids marketer stay ahead in the cutthroat Competitions
- Organizations require experts who can help them in building up their business, increment their leads, deals and benefits and in taking a gander at the present marketing situation. You can’t achieve that with the old style of marketing or say the conventional advertising.
- In a race to enlist the best, a digital marketing expert would be best in front of the rest as with least investment, they can render best of ROI to the businesses.
- A Digital Marketing Professional is conceived inventive as they can examine and make best of Ads’ network that boost conversions. Consequently, inventiveness and ability will help them stay ahead in the competition.
8.) Learning Digital Marketing is Cost-Effective
- Learning Digital Marketing is significantly more cost-effective than whatever other expert courses available, and the uplifting news is that you get the chance to get return on your venture into this program as you can accomplish better employment opportunities or cam change over your abilities into a lucrative business idea.
- From a Business perspective as well, not all digital marketing strategies require noteworthy spending plan. For instance- social networking and content advertising do not require huge budgets; they just need imagination and consistency.
- Digital advertising is savvy when contrasted with other conventional marketing channels. Likewise, digital marketing practices can be ceased at any given purpose of time dissimilar to the traditional marketing practices.
9.) Digital Marketing lets marketer be Future Ready
- Consumers have turned out to be smarter that will let digital era stay here for eternity. They are finishing different assignments on different digital gadgets including shopping too. What’s more, to contact them marketers need to go digital as well.
- To go digital, it is must for businesses to hire marketing experts who are well aware of digital marketing strategies that makes Digital Marketing courses after MBA count amongst the best certification courses.
- As per the Forrester’s statement– “Digital Marketing is gaining so much ground that in near future ‘Digital Marketing’ to become just Marketing”.
10.) Digital Marketing Certifications are easily accessible too
- Having a certificate demonstrates ability and expertize. What’s more, a Digital Marketing Certificate establishes that you have certain learning and expertize– A solid plus over the individuals who only claim to have those DM skills.
- Google too provides certification once you successfully pass their well ordered online exams.